The Female Quotient and Rokt launch FQ Lounges at Miami Formula 1 and F1 Academy Grand Prix Race
The Female Quotient (The FQ), an events and media company, is partnering with e-commerce technology specilaist, Rokt, to bring a series of FQ Lounges to this year's F1 Grand Prix races in the US.
These will feature a racing simulator designed to ignite women's passion for sim racing and provide a gateway to STEM fields. The activation will debut at the F1 Miami Grand Prix on 2nd-4th May and extend to the Las Vegas race in November.
"Women belong in motorsports and STEM - and we're making sure they see themselves there," says Shelley Zalis, Founder and CEO at The Female Quotient. "Together with Rokt, we're united in our mission to create space, spark ambition, and put women in the driver's seat. FQ Lounges are a destination at F1 races for meaningful connection and a launchpad for the next generation of women in STEM."
Rokt has partnership with Red Bull Racing, which encompasses its Formula 1 team, Sim Racing team, and F1 Academy team. This collaboration has produced Driven Beyond Limits, a video series showcasing the achievements of female engineers at Oracle Red Bull Racing.
It also launched Rokt the Rig, a talent search that has attracted over 2,000 female sim racers from 36 countries. The initiative will culminate in the formation of the inaugural Rokt Red Bull Sim Racing Team, which will compete in iRacing events later this year.
"Our deeper involvement in Formula 1 is driven by our commitment to creating meaningful opportunities for women in STEM and motorsports," says Elizabeth Buchanan, Chief Commercial Officer at Rokt. "Through our collaboration with The FQ, we're creating immersive experiences that elevate female talent and spark lasting change, both on and off the track."
2025 RTIH INNOVATION AWARDS
E-commerce technology will be a key focus area at our sister title RTIH’s 2025 Innovation Awards.
The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.
