Lucas moves into the role after four and a half years as Chief Sales Officer, bringing experience in sales, customer success and digital product marketing
Robin Lucas has moved from Chief Sales Officer to President of Higher Education at McGraw Hill.
Robin Lucas has become President of Higher Education at McGraw Hill, extending a career at the company that began in January 2015 and has spanned marketing and commercial leadership.
Lucas announced the appointment on LinkedIn after four and a half years as Senior Vice President and Chief Sales Officer. The new role is listed from October 2026.
Reflecting on the previous position, Lucas highlighted the colleagues behind the work: “What made it extraordinary was the people: a leadership team that was as inspiring as it was fun, and sales, customer success, enterprise, and cross-functional colleagues who show up every day for educators and learners.”
From product marketing to sales leadership
Before becoming Chief Sales Officer in 2022, Lucas served as Vice President of Product Marketing, following an initial role as Senior Director of Marketing at McGraw Hill.
That experience followed a decade at Cengage Learning, with responsibilities across digital products, brand development, marketing strategy and institutional sales.
The digital marketing work included developing product positioning and promotional strategies for Cengage’s digital offerings, alongside launching a technology certification training program for the sales force.
At Cengage’s 4LTR Press brand, Lucas managed branding and go-to-market strategy, with work that included student and faculty events. Later positions covered strategic marketing for the for-profit higher education sector and corporate branding initiatives.
The career combines experience introducing digital learning products with work involving sales teams, institutional customers and educators.
Faculty tools and student access
In the appointment announcement, Lucas thanked colleagues across sales, customer success, enterprise and other teams, as well as the faculty and institutional partners who had worked with them.
Lucas also credited leaders who had provided mentoring and guidance throughout that career, saying those lessons would carry into the presidency.
The stated focus for the new role remained on faculty and students: “When faculty have the right tools and students have access to engaging, high-quality learning experiences, lives change. I look forward to continuing to serve faculty and students across the globe with McGraw Hill’s products and services and to working alongside our incredible teams to help them succeed.”
ETIH Innovation Awards 2027 open for entries
The ETIH Innovation Awards 2027 are now open for entries, with 26 categories recognising companies, institutions, projects and individuals making a measurable impact across education technology. The global awards span AI in education, digital learning, higher education, skills and workforce, inclusion, education operations, evidence and impact, with entries managed through ETIH’s new online awards platform.
Entries are open worldwide, with the early-bird deadline on Friday 18 December 2026 and the final entry deadline on Friday 26 February 2027 at 23:59 UK time.
Explore the 2027 categories and judging criteria, read the How to Enter guide or start an entry through the ETIH Innovation Awards 2027 platform.
