Frazzled and Revolt launch interactive digital sky ceiling to encourage mental health conversations
The installation uses motion graphics, sound, and immersive visuals on a large-scale ceiling display at Printworks Manchester to mark Mental Health Awareness Week.
Frazzled, the mental health charity founded by Ruby Wax, has partnered with creative agency Revolt to launch an interactive digital experience aimed at encouraging people to talk about how they feel.
Installed at Printworks Manchester, the campaign uses Europe’s largest indoor digital ceiling to visualize emotional states as weather conditions in real time.
Running for seven days during Mental Health Awareness Week (May 12–18), the campaign is designed to prompt reflection and dialogue through the question “What’s the weather like in your head today?” Participants select a weather icon that best represents their mood, which then triggers a matching visual animation above their heads.
Installation translates emotions into digital weather
The 900-square-meter ceiling, powered by full-motion VFX and immersive audio, displays animated weather effects tied to emotional states. Selections such as dark clouds, lightning, and fog are mapped to feelings like anxiety, stress, and brain fog. A bright sky signals a more positive mood and is used to highlight how conversations can improve mental well-being.
The installation was developed by Frazzled and Revolt, with VFX production by Flipbook. Visitors interact with the system via touchscreen input. According to the organizers, the goal is to create space for open discussion in an environment where small talk, particularly about the weather, is common but deeper emotional expression often is not.
Frazzled sessions aim to break silence around mental health
Frazzled provides free daily online sessions and regional in-person meetings for its community. Each session begins by asking attendees to describe how they’re feeling using a weather metaphor. The organization reports that 85 percent of participants in a recent survey felt better after a single session.
Ruby Wax, founder of Frazzled, says: “Brits never shut up about the weather. So we start Frazzled sessions by asking ‘How’s the weather in your head today?’ to ease into those deeper conversations. Our ‘Feeling Ceiling’ brings that question to life, in the biggest, boldest way we could imagine. We hope to capture people's attention and help more people weather their storms with Frazzled.”
