Workplace learning provider GoodHabitz announces brand and mission overhaul amid ‘skills crisis’
Workplace learning provider GoodHabitz has announced a strategic rebrand, repositioning the company amid what it calls a ‘corporate skills crisis’.
Alongside the rebrand, including a new logo and ‘growth mark’ symbol, GoodHabitz says it plans to transform corporate learning into an organization-wide habit, driving individual and company growth.
According to the World Economic Forum, 59 percent of the global workforce will need retraining in order for organizations to remain competitive. While 48 percent of employees can upskill, it also warns that 11 percent will face employment risks if they don’t acquire new skills.
Annabelle Vultee, CEO at GoodHabitz, explains: “Organizations need their employees to constantly develop, or they won’t have the skills needed to compete. But most employees lack the time, resources and motivation to prioritise learning. Employees are overwhelmed and out of bandwidth, and it’s hurting businesses.”
GoodHabitz plans to step away from long-from courses and focus on short, focused learning activities instead. It claims its 4E-Learning method allows employees to personalize their learning in a repeatable loop: explore, explain, experiment and evaluate.
GooHabitz also plans to invest in its digital platform with an emphasis on embedding new skills.
Vultee adds: “We’re shifting gear from being an exceptional content creator to a company that impacts how employees learn, and businesses perform. We’re creating ‘learning habits' that seamlessly fit the flow of work and life, so employees can continue to grow and up-skill at the pace of business and change.”
Earlier this year, GoodHabitz announced a partnership with Pera, linking predictive hiring with post-hire skills development across Europe. The partnership combines predictive AI screening with personalized workplace learning, starting in Spain and the Netherlands before expanding across Europe.
