OpenAI expands Codex with plugins for non-developer teams
OpenAI has expanded Codex with role-specific plugins, annotations, and a preview of Sites, as the tool moves further beyond software development into business, design, research, finance, and creative workflows.
More than five million people now use Codex every week, according to OpenAI. The company says non-developers, including analysts, marketers, operators, designers, researchers, investors, and bankers, now make up about 20 percent of overall Codex users and are growing more than three times as fast as developers.
The update introduces six role-specific plugins covering data analytics, creative production, sales, product design, public equity investing, and investment banking. Together, the plugins include 62 apps and 110 skills.
OpenAI has also introduced annotations for refining work in documents, spreadsheets, slides, code, Markdown files, and websites. Sites, now in preview for Business and Enterprise customers, allows Codex to create interactive hosted websites and apps that can be shared with a workspace through a URL.
For education providers, workforce skills teams, and organizations training staff on AI productivity, the update gives Codex a clearer role in non-technical work, including dashboards, research outputs, creative briefs, sales materials, product prototypes, and internal apps.
Codex plugins target role-specific work
The six new plugins are designed to connect Codex to the tools, context, and workflows used by different teams.
The data analytics plugin supports analysts and business teams working with product and business data, including reports and dashboards. OpenAI says it works with tools including Snowflake, Databricks Genie, Hex, and Tableau, with more planned.
The creative production plugin supports marketing and creative teams turning briefs into assets for review. It includes tools such as Figma, Canva, Shutterstock, Picsart, and Fal.
Anwar Haneef, GM and Head of Ecosystem at Canva, said on LinkedIn: "Canva is now inside Codex."
Haneef described the integration as "the next step" in Canva’s work with OpenAI since DevDay 2023, adding that Canva is "one of the first to bring editable design generation into Codex."
"When an idea takes shape in Codex, it can come straight into Canva. On-brand, fully editable, ready to share. Not a static output you have to work around," Haneef said. "The design layer should travel with the work - wherever the work happens."
The sales plugin brings customer context into tasks such as meeting preparation, follow-ups, customer record updates, close plans, and deal reviews. The product design plugin is designed for prototypes, user flow audits, live URL work, and turning static screenshots into interactive formats.
Sites preview adds shareable workspaces
Sites are rolling out in preview for Business and Enterprise teams through the Codex app.
OpenAI says Sites can turn ideas, analysis, and plans into dashboards, planners, review workspaces, project boards, galleries, and lightweight tools. Sites can currently be shared with anyone in a workspace through a URL.
Examples given by OpenAI include customer review pages, scenario planners built from financial models, launch hubs, event operations dashboards, product launch hubs, and repositories for creative briefs.
OpenAI is also working with early partners including Vercel, Wix, Base44, Replit, Lovable, Figma, Webflow, and Emergent as it builds toward a Sites partner ecosystem.
The feature gives teams a way to move Codex outputs into shared workspaces rather than single files. Enterprise admins can enable Sites in admin settings.
Annotations support in-place edits
Annotations allow users to select a specific part of a Codex-generated output and request a change to that section.
Developers already use annotations for code, Markdown files, and websites. OpenAI says the feature now extends to content such as documents, spreadsheets, and slides.
Users can select a navigation bar in a site and ask Codex to update the font, highlight a claim in an investment thesis and ask where it came from, or mark a chart on a slide and ask for a clearer label.
Role-specific plugins are rolling out in Codex in supported regions and can be installed from the Codex plugin directory. More plugins are planned, including Corporate Finance, Private Equity Investing, Marketing Strategy, Strategy Consulting, and Legal.
