Dr. Seuss Enterprises and Little Dot Studios launch new preschool series as YouTube viewership surges

New original series Seuss Circle Time headlines renewed digital content strategy as the channel reports 993% growth in under a year.

Dr. Seuss Enterprises has extended its partnership with Little Dot Studios to launch new content and scale its YouTube presence, following a period of rapid viewer growth. The renewed collaboration introduces a flagship eight-week preschool series, Seuss Circle Time, which premieres June 20, 2025.

The new show, aimed at children ages 3–7, features original hosts and Dr. Seuss characters guiding viewers through storytelling, singing, dancing, and interactive activities. Weekly 30-minute episodes will run through the summer before shifting to one-hour monthly releases beginning in September.

Significant growth in engagement since 2024 relaunch

Dr. Seuss Enterprises and Little Dot Studios first relaunched the YouTube channel in July 2024, increasing their investment in video content aimed at families. Since then, viewership has grown by 993%, while subscriptions have risen by 1084%. The channel has surpassed 150 million impressions and is now positioned as a digital hub for family co-viewing.

Susan Brandt, president and CEO at Dr. Seuss Enterprises, says, “As we think about where to bring the iconic IP of Dr. Seuss, we are always looking at where the next generation of fans are spending their time. With so much family co-viewing happening on YouTube, we felt it was important to take a deliberate approach to building out our channel with high quality, entertaining content. In collaboration with Little Dot Studios, we have been able to quickly, and successfully, scale this destination into a hub that lets millions of fans delight in the iconic Dr. Seuss characters they love on a daily basis.”

Supporting learning and storytelling through YouTube

The launch of Seuss Circle Time builds on a broader slate of YouTube-first programming from Dr. Seuss Enterprises. Existing shows include Read-Alongs from the Dr. Seuss Storytime series, phonics-focused Learn to Read with Dr. Seuss Babies, and themed quizzes and nature-focused content such as The Cat in the Hat’s Quirky Quiz and The Lorax’s Nature Keeper’s Club.

Additional shows include Crafty Fun with The Cat in the Hat and Learn to Draw Dr. Seuss Babies, both developed as part of an ongoing strategy to deliver original programming that blends creativity with educational outcomes.

Creative roadmap includes additional Seuss content

Little Dot Studios, a multi-platform production company and digital media agency owned by All3Media, leads channel strategy, content production, and media activation. The company works with Electric Studios to create custom animations and will continue to support Dr. Seuss Enterprises in scaling the content catalog.

“This renewal enables us to build on our proven creative success and push boundaries with fresh storytelling and educational content that honors Dr. Seuss’s spirit,” says James Loveridge, co-managing director – agency at Little Dot Studios. “With our deep understanding of YouTube and children’s media, we’re proud to help grow the brand’s legacy by reaching families across the U.S. and beyond. Dr. Seuss characters are already so beloved, and we are confident that audiences are going to relish viewing their favorite characters in new and interesting ways.”