Multiverse ramps up hiring as AI demand grows, amid scrutiny over apprenticeship outcomes

Euan Blair signals continued investment in people and coaching as AI reshapes workforce training, while recent data raises questions around completion rates.

Euan Blair, Founder and CEO of Multiverse, says the company is continuing to invest in human coaching alongside AI as demand for skills-based training grows.

Multiverse is scaling its workforce at pace, with Founder and CEO Euan Blair confirming the company is experiencing its largest hiring period to date as demand for AI skills and apprenticeship-based training continues to grow. The update comes as the UK-based EdTech faces increased scrutiny following recent data on apprenticeship completion rates.

In a LinkedIn post, Blair said: “AI isn’t a replacement; we see it as a tool to supercharge what people are capable of achieving.”

The company has added 124 employees so far in 2026, positioning the expansion as a response to both business growth and a broader shift toward skills-first approaches to AI adoption.

Human coaching expands alongside AI capability

The hiring push is focused in part on Multiverse’s coaching function, which continues to grow alongside its AI-powered tools. The company is combining human coaching with its AI system, Atlas, which is used to support learners with project design, guidance, and ongoing tasks.

Blair said: “Ultimately, to ensure people and technology can move forward together, we need to build both the best tech and the best human support.”

The approach reflects a broader shift across edtech and workforce development, where AI is increasingly positioned as an augmentation layer rather than a replacement for teaching, mentoring, or coaching. Multiverse’s model combines structured apprenticeships with AI-enabled delivery, targeting both early career learners and more experienced professionals.

Blair said: “We are growing because the demand for a skills-first approach to AI has never been higher.”

Completion rate data draws attention to delivery at scale

The hiring update follows recent reporting by The Sunday Times on apprenticeship outcomes, with Department for Education data indicating that completion rates for some programs remain below the wider sector average.

The figures have prompted discussion across the education sector about delivery models, scalability, and learner support as apprenticeship providers expand rapidly. Multiverse, which has grown significantly since its founding, is among the largest providers operating in this space.

The company is also undergoing ongoing regulatory attention, including audit and assurance activity and a recent OFSTED inspection, with further updates expected.

While completion rates across the sector have improved overall, the data highlights ongoing variation between providers and reinforces the challenge of maintaining outcomes while scaling delivery.

AI skills demand continues to reshape workforce training

The combination of rapid hiring, AI integration, and increased scrutiny reflects a wider shift in how workforce training is evolving. Providers are under pressure to deliver both scale and outcomes, while adapting to growing demand for AI-related skills.

Multiverse’s focus on combining human coaching with AI tools points to a model where learning is increasingly embedded within work, supported by both technology and specialist guidance.

For the EdTech sector, the direction is becoming clearer. AI is accelerating demand for skills-based training, but expectations around delivery, completion, and impact are rising at the same time.