Samsung marks launch of Solve for Tomorrow tech-for-good competition with new film starring actor Larry Lamb

Samsung is launching a new Solve for Tomorrow competition aimed at 11-18 year olds, asking them to use technology to solve real world problems.

The program is available free for use in PSHE, DT, STEM or enrichment lessons and helps teachers to support careers education without adding to their workload.

Entries will be judged by Samsung employees and experts from the design and creative industries. Samsung will also provide real-world work experience opportunities, with entrants gaining a chance to see their ideas showcased on the Piccadilly Circus screens and across Samsung’s platforms.

Samsung has also shared a new film celebrating the competition’s launch starring actor and presenter Larry Lamb. 

In the film, Lamb joins a group of students from Wembley High Technology College to learn how students are using technology to have a positive impact on society and brainstorms his own tech-for-good entry.

“I’ll be honest, it caught me off guard at how inspiring some of these young people are. I didn’t have access to competitions like Samsung Solve for Tomorrow when I was younger, and as I’m older, I find myself wishing initiatives like this were available to me,” Lamb comments.

“I started the day with a pretty clear idea of what I thought young people did in school, but that completely changed when I saw the incredible impact they’re capable of making, not just for the world today, but for our future too.

“Opportunities like this give young people more space to apply practical skills and make a change in the world. Whether it’s you, your kids, grandkids, or anyone else you know under 18, I’d urge you to get them involved to help invent the future.”

Solve for Tomorrow will name its next winners in 2026 as the competition aims to reach further, with the eventual goal of positively impacting 1 million young people by 2030.

Soohyun Jessie Park, Head of Corporate Social Responsibility at Samsung Electronics UK, comments: “It was an extremely rewarding experience working with Larry for Samsung Solve for Tomorrow this year and seeing him interact and collaborate so our wonderful students at Wembley High. It was lovely to know that he came away from the experience with a much more informed opinion on what children today can learn in school and also how technology in young people’s hands can be a force- for-good when shaping the future with innovation.

“Our previous research shows that 85 percent of young people believe a career in technology would allow them to contribute positively to society and we believe very young person deserves to feel like this. To recognise the need to support our next generation of innovators from a younger age, the programme this year will be focusing on supporting school-aged children and young people, offering opportunities to access skills workshops, mentoring from Samsung and winning tech prizes and work experience opportunities.”