Quizlet extends strategic advertising partnership with Brand Metrics, targeting Gen Z and Millennial consumers

Quizlet, a global learning platform, has extended its strategic partnership with advertising specialist Brand Metrics. 

Quizlet has millions of users, including two out of every three US high school students and one in every two college students. The partnership offers brands access to these consumers through Quizlet Ads, which are offered in the form of non-intrusive Study Break, Flashcard, and Native ads that claim to preserve the learning experience.

“Quizlet represents an exemplary case study of a forward-thinking publisher that truly understands the critical importance of measurement in today’s advertising landscape,” says Kristen Friesen, Vice President, Revenue at Brand Metrics. 

“Their commitment to providing advertisers with transparent, actionable data through our partnership demonstrates how platforms can successfully balance user experience with advertiser value. We’re thrilled to continue supporting Quizlet’s mission to connect brands with one of the most engaged audiences in digital media.”

Quizlet will be able to measure the impact of advertising campaigns including brand awareness, brand perception, and purchase intent without interrupting the user experience.

“Partnering with Brand Metrics has been instrumental in establishing trust with our advertising partners,” adds Dave Pond, Head of Ads at Quizlet. 

“As we continue to grow our advertising business, having a trusted, independent measurement company validate the effectiveness of campaigns on our platform gives both our team and our advertisers the confidence they need to invest in reaching our highly engaged learning community. This partnership perfectly aligns with our commitment to transparency and measurable results.”