KidVestors partners with GiveAShare to turn financial literacy courses into stock ownership for children and teens

Financial literacy education platform KidVestors has partnered with stock gifting company GiveAShare to help children and teenagers experience stock ownership.

Through KidVestor’s Earn While You Learn scheme, students are offered cash rewards in return for hitting key financial literacy targets. Under the new partnership, GiveAShare will match every dollar earned and put it toward the purchase of a student’s first real share of a stock.

Existing KidVestor users can log on to their account and choose to redeem their rewards in either cash or stock. New users can create an account and select stock as their reward during registration. 

"We believe financial freedom starts with financial education," explainsCourtney Pettway, CEO at KidVestors. "That's why we go beyond teaching financial literacy skills by gifting kids and teens a tangible stake in the very companies they're learning about. This partnership brings the power of ownership to life and empowers students to build financial confidence early."

The new partnership aims to help students move beyond simulations and lessons, making them real shareholders in companies such as Apple, Nike, Roblox and Disney.

"I know how powerful it is when a kid holds their first stock certificate," adds Erin Clerici, Co-Owner at GiveAshare. "I was nine when my parents gave me a framed share of Disney, and I still remember the pride I felt seeing my name on it. By pairing that experience with KidVestors' engaging platform – and giving kids the power to choose their stock and pay for it with their hard-earned rewards – we're helping them connect the dots between what they're learning and what it truly means to be a shareholder."

The launch is par of KidVestors' wider Five-in-Five campaign, which aims to reach five million students with education on financial literacy over five years.