Gen Z picks Charlotte Tilbury, The Ordinary and MyProtein as top student beauty and wellness brands
Photo credit: Charlotte Tilbury
UNiDAYS has released the results of its latest Beauty Awards, with close to 20,000 UK students weighing in on everything from face serums to protein powder. If you’ve ever wondered what Gen Z is actually putting in their gym bags and makeup drawers, here’s your answer, direct from the source.
Charlotte Tilbury was the name on everyone’s lips (literally), topping the vote in both “Best Face and Base” and “Best Lip” categories. Too Faced came out on top for “Best Eye Product,” winning more than 40 percent of the student vote and securing its place in many a makeup routine.
Elsewhere, The Ordinary was chosen as the go-to for skincare, Colour Wow stood out for haircare, and Estrid claimed the “Best Personal Grooming” title.
The wellness picks
It wasn’t all about beauty, either. This year’s awards added health and fitness into the mix, with students showing some serious loyalty to their gym brands. PureGym was the clear favorite in the “Best Fitness” category, while MyProtein took the title for “Best Nutrition Product”.
Jessica Hewitt, global head of beauty and wellness at UNiDAYS, says the results give brands a clearer idea of what’s working with student audiences:
“We are excited to announce the winners of this year’s UNiDAYS Student Beauty Awards,” says Hewitt. “With nearly 20,000 votes cast in the UK alone this year, the results give a unique snapshot of the beauty brands and products that resonate with Gen Z right now and provide fresh inspiration of what brands need to be doing to remain relevant to the students of today, and the future.”
UNiDAYS, which has over 2.8 million UK members and more than 23 million globally, also launched the Student Beauty Shadow Board earlier this year in collaboration with the British Beauty Council, a mentoring and grant initiative for students looking to break into the industry themselves.
