Aston University and BioCare launch AI-powered app offering personalized nutritional recommendations
Aston University has partnered with supplement specialist BioCare to create an AI-powered app offering personalized nutritional recommendations.
Using data from health tests and questionnaires alongside machine learning and AI, the app claims to help users make long-term improvements to their health.
The work is supported by Aston University’s experts in AI, machine learning and digital health technology as well as experts at Birmingham’s BioCare through a Knowledge Transfer Partnership (KTP).
KTPs offer businesses a chance to improve their productivity and competitiveness with improved use of technology, knowledge and skills. BioCare will work with researchers at the Aston Centre for Artificial Intelligence Research and Applications (ACAIRA).
Funded by Innovate UK, the three-year KTP aims to improve on a paper-based approach with an AI-powered system that can be accessed by customers, nutritional advisors and clients allowing for more personalized recommendations than the company’s existing model allows.
“Our goal is to develop a highly personalised digital health tool that will be central to, and valuable for, every individual customer, enhancing both their experience of nutritional support and their long-term wellbeing,” explains Emma Ellis, Managing Director at BioCare.
“Partnering with Aston University in a project like this provides unparalleled opportunities for mutual learning, as well as enhancing the credibility and robustness of the new technology we’re developing.”
Dr Harry Goldingay, Senior Lecturer in the School of Computer Science and Digital Technologies, and member of ACAIRA, adds: “This project is about building technology that can look far beyond immediate fixes when it comes to nutritional advice. Instead, we’re developing new ways to use AI and machine learning to help better understand the unique set of differences that exist between each of us.
“The app will be designed to deliver guidance on how to make long-term and sustained improvements to health and wellbeing.”
