Amazon and Creative Hut expand Girls’ Tech Day to boost STEM pathways for young women

Hands-on robotics, coding, and industry mentorship aim to widen access to technology careers amid ongoing gender gaps in STEM.

Creative Hut has delivered its annual Amazon Girls’ Tech Day in partnership with Amazon, bringing hands-on STEM activities and industry role models together in a bid to encourage more girls to consider careers in technology.

The event was shared on LinkedIn by Adam Morgan, Head of Content and Curriculum at Creative Hut, and by Creative Hut’s company page. The program forms part of Amazon’s wider Girls’ Tech Series, which focuses on engaging girls and young women aged eight to 24 across science, technology, engineering, and math.

The initiative reflects ongoing efforts across the EdTech and corporate sectors to address gender imbalances in STEM participation by combining practical learning with visible career pathways.

Robotics, coding, and career conversations

In its LinkedIn post, Creative Hut described the event as “an immersive, high-energy STEM experience designed to show girls that technology is for them.” The organization stated that the day combined robotics, electronics, coding, engineering, and virtual reality activities with panel discussions featuring women working across Amazon.

According to Creative Hut, the program aimed to give students both technical exposure and direct insight into career routes within the technology sector.

Participant feedback shared as part of the program included one student who said: “Thank you for the incredible experience! I loved making the robot and the team sessions - it was great being together with other girls my age interested in tech! :-) I would LOVE to continue to participate in the future!”

Eryn Hathaway, Executive Director at ErynPink/ICEMentors, said: “Our girls love to learn, be hands-on and try new technology. We are all about Girl Empowerment, so it’s a natural fit to be part of Amazon Girls’ Tech Day. The workshops and Amazon women leaders panel bring life to the variety of opportunities our girls can aspire and achieve. We are so glad to work with Amazon InCommunities and inspire our future leaders.”

Veronica Ortiz, College and Career Coordinator for Hayward Unified School District, added: “The activities were engaging, fostered curiosity, and brought joy to our students. We look forward to continue our partnership with Amazon and expanding Girls’ Tech Day in HUSD.”

Scale and long-term targets

Amazon states that its Girls’ Tech Series has reached 21,000 girls and young women to date, with more than 30 events hosted across three continents. The company has set a target to impact more than one million girls and young women by 2030.

Creative Hut positions its role within the partnership as delivering hands-on STEAM programs, teacher training, and community projects that connect classroom learning with industry engagement. The organization works with schools and corporate partners to design learning experiences that align with curriculum needs and community outreach objectives.

As corporate-backed STEM initiatives continue to expand, the long-term measure will not be attendance figures alone but whether early exposure translates into sustained participation in technology pathways. Events such as Girls’ Tech Day add visibility and practical engagement, but sector-wide shifts in gender representation remain dependent on follow-through across education, skills development, and hiring pipelines.

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