Macmillan Education and BOOKR Kids launch localized digital reading platform for Latin America and Spain
Red Roo Reads combines interactive books, teacher tools, and inclusive design to improve English literacy in the region.
Macmillan Education has partnered with Hungarian edtech company BOOKR Kids to launch Red Roo Reads, a digital reading platform tailored for schools and families in Latin America and Spain.
The platform adapts BOOKR Kids’ existing BOOKR Class technology into a localized, Spanish- and Portuguese-friendly version. It is designed to address a major challenge in the region - the limited access to high-quality English reading materials, while supporting diverse learners, including those with dyslexia, ADHD, and other learning differences.
Interactive and inclusive reading
Red Roo Reads includes more than 500 graded and fully animated readers spanning CEFR levels A1 to B2. Each book features native speaker narration, interactive quizzes, games, and highlighted text to support vocabulary retention. The app is ad-free and curated by educators and children’s literature experts.
For teachers, the platform offers classroom tools such as a Teacher’s Dashboard, assignment features, and offline access. It can be integrated into frontal, group, pair-work, or flipped-classroom teaching models without additional preparation.
Patrícia Souza, director of commercial development and global partnerships at Macmillan, says the partnership brings together complementary expertise. “We are thrilled to announce a new partnership between Macmillan and BOOKR, a leading provider of digital reading solutions,” Souza says. “As part of this collaboration, we are launching Red Roo Reads – a fully customized reading platform designed exclusively for Macmillan customers. Red Roo Reads combines BOOKR’s innovative technology with Macmillan’s commitment to literacy and education, offering an engaging, interactive, and user-friendly reading experience tailored to our audience’s needs. This partnership marks an exciting step forward in our mission to make reading more accessible, enjoyable, and impactful for learners everywhere.”
Regional context and curriculum alignment
Macmillan’s regional expertise has informed the platform’s interface, language options, and distribution strategy, ensuring content aligns with local curricula and cultural contexts. The goal is to bring consistent English-language exposure to both urban and rural areas across Latin America and Spain.
Dorka Horváth, CEO of BOOKR Kids, says the collaboration expands the reach of the company’s reading-first approach. “With Red Roo Reads, we’re absolutely delighted to team up with Macmillan,” Horváth says. “It’s not every day you get to say your mission is backed by one of the giants in the publishing and educational world. Macmillan’s storied history and global presence allow us to dream bigger, reach further, and impact more young minds than ever before. This collaboration enables us to bring innovative learning solutions to more classrooms worldwide, making learning effective and engaging.”
