Efekta AI launches new AI features for English language learners in Brazil
Efekta says the new features represent the largest AI learning trial in the world.
The new features include AI induction, tailored teaching sessions, customized content and AI-powered learning objectives tailored to student interests and course level.
Addi also offers roleplay where the assistant sets up dynamic scenarios for them to practice the English they have learned in real-life scenarios.
The development is part of Efekta’s wider plans to expand into further countries in a bid to increase access to English lessons. The app is currently being rolled out to teachers in Rwanda in a scheme that aims to teach 38,000 teachers to a B2-level in English by 2027.
Stephen Hodges, CEO of Efekta, says: “Deploying these new AI features at such a large scale demonstrates that we are taking another step towards making high-quality, personalised education accessible to all. Addi's capabilities empower students while also freeing teachers to inspire and focus on more meaningful interactions. This is the future of education – engaging, inclusive, driven by cutting-edge technology – enhancing economic growth through increased participation in the global economy, and providing equitable access to world-class English instruction at scale, and at a per student cost no greater than a textbook.”
“Efekta’s technology is a milestone for education overall. In the past, flipped learning moved content delivery outside of class, giving teachers more time for practice and interaction. Now, AI takes this even further, enabling truly personalised learning anywhere at any time. The result: a classroom that moves at each learner’s pace, without losing the shared experience of learning together, creating a more efficient and collaborative learning environment,” adds Dr Christopher McCormick, Chief Academic Officer at Efekta.
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The EdTech Innovation Hub Awards celebrate excellence in global education technology, with a particular focus on workforce development, AI integration, and innovative learning solutions across all stages of education.
Now open for entries, the ETIH Innovation Awards 2026 recognize the companies, platforms, and individuals driving transformation in the sector, from AI-driven assessment tools and personalized learning systems, to upskilling solutions and digital platforms that connect learners with real-world outcomes.
Submissions are open to organizations across the UK, the Americas, and internationally. Entries should highlight measurable impact, whether in K–12 classrooms, higher education institutions, or lifelong learning settings.
Winners will be announced on 14 January 2026 as part of an online showcase featuring expert commentary on emerging trends and standout innovation. All winners and finalists will also be featured in our first print magazine, to be distributed at BETT 2026.
