Crayola to celebrate fifth annual Crayola Creativity Week with free videos, resources, and prizes

Crayola has shared its plans for the fifth annual Crayola Creativity Week, due to take place from 26 January to 1 February 2026.

Crayola will offer free daily activity videos, downloadable resources, creative challenges and prizes in eight languages. All resources are designed to be adaptable for classrooms, libraries, after-school schemes and in homes.

The resources are designed to align with educational standards from 15 countries and can be completed in about 30 minutes.

"We launched Crayola Creativity Week to infuse creative experiences into the teaching and learning of all subjects," explains Cheri Sterman, Senior Director of Education at Crayola. 

"Creativity is an essential life skill that helps everyone reach their full potential. Educators report that after participating in Creativity Week, 80 percent of students increased their creative confidence, enthusiasm for learning, and curiosity. Teachers report that their classrooms radiated a more joyous atmosphere that fostered creativity after joining the program and that they increased their understanding of how creativity improves learning. The impact the program has on students and educators reinforces the importance of this global movement growing."

Last year’s event saw more than 13 million students join in across 120 counties, a 116 percent increase on the year before. Crayola hopes 2026’s event will reach more students than ever before.

Crayola has also shared that sessions in next year’s event will include Reaching Team Goals, hosted by soccer players Harry Kane and Matter Turner, Exploring the Moon with NASA astronauts, and Storytelling Adventure with Bluey artists and wildlife conservationist Bindi Irwin.