AWS launches two new programs aiming to equip students and recent graduates with AI skills and literacy

Amazon Web Services (AWS) is launching two new programs aimed at college students and recent graduates, helping them acquire AI skills and literacy with free, hands-on and gamified training.

As 52 percent of employees say their organizations do not fully understand how to train their staff with AI skills, AWS says it will also announce an immersive learning experience to help build practical generative AI capabilities.

AWS is launching targeted learning paths for recent college graduates, aiming to help them navigate employment challenges. 

The program aims to bridge the gap between graduates’ existing skills and evolving industry demands. The course will cover essential AI and cloud skill development. 

AWS will also launch LLM League, an immersive learning program that will see teams from organizations attempt to solve real business problems and build AI solutions. Teams will initially be asked to complete three challenges fundamental to building generative AI solutions: prompt engineering, knowledge retrieval, and fine-tuning. 

AWS will provide up to $2 million in AWS credits to support participants’ learning.

Speaking exclusively to ETIH, Michelle Vaz, Managing Director of AWS Training and Certification, says:

"With the advent of AI, we're witnessing a profound transformation of the 'entry-level' role in tech. This is an opportunity for early-career professionals to leapfrog the traditional path where they historically had to spend a majority of their time on repetitive and time-consuming tasks, and instead, contribute at a strategic, leadership level from day one. At AWS, we see this as a call to action: to ensure that access to AI training and certifications is as accessible and accelerated as the ever-evolving AI innovations that are driving this shift.”

RTIH AI in Retail Awards

Our sister title, RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

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