Attensi bags over $25 million in funding as EdTech firm develops AI training solutions and simulations
Attensi, a provider of game-based solutions for skills and people development, reports that it has secured in excess of $25 million in non-dilutive growth funding.
This was sourced from Ture Invest Partners, a direct lender in the Nordic region.
Trond Aas, Co-Founder and CEO at Attensi, comments: "This is great news for us as we invest further into our growth plans, particularly in the US market. There are several areas where the expected return on investment is very high."
The company has been developing AI training solutions and simulations, including the launch of the agentic AI conversational training solution RealTalk.
It is backed by main shareholders Viking Growth and Lugard Road Capital. Founder Odd Skarheim still retains a role as a board member and investor. With offices in Oslo, London, Boston, Cologne and Gothenburg, clients include Circle K, Hiscox, YMCA, London Business School, Boehringer Ingelheim and KPMG.
Rachel James
Former CMO of Applaud HR, Rachel James, was recently appointed VP of Marketing at Attensi.
Aas said: “As we continue to gather pace globally, it is a pleasure to have Rachel onboard to support our ambitions and lead our teams to meet and exceed our growth targets and bolster our strong reputation for innovation.”
James said: “Attensi is well known in the industry for harnessing AI in deep and meaningful ways, so I'm looking forward to driving commercial gain across HR tech and learning and development (L&D).”
RTIH AI in Retail Awards
Our sister title, RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries.
As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.
With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.
Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.
Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.
This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in theGarden Room.
Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com
Key 2025 dates
Friday, 18th July: Award entry deadline
Tuesday, 22nd July: 2025 finalists revealed
Wednesday, 23rd July - Friday, 8th August: Judging days
Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.
