Apple starts recruitment for college student product marketing role in worldwide education team

Apple’s Senior Director of Product Marketing, Dominic Liechti, has taken to LinkedIn to announce a search for a Product Marketing Manager focused on higher education students.

Dominic Liechti, Senior Director of Product Marketing at Apple, has used LinkedIn to confirm that the company is recruiting a Product Marketing Manager focused on higher education students.

The Worldwide Education Product Marketing team develops strategy and campaigns for Apple’s education portfolio, including work supporting student creativity and digital learning.

Liechti stated “We’re looking for a Product Marketing Manager – College Students to join Apple’s Worldwide Education team. In this role, you’ll shape global strategies, create campaigns that truly connect with students, and partner across teams to show how Apple empowers learning, creativity, and student success.”

Role focus and responsibilities

The position centers on understanding and engaging college students, including vocational, undergraduate, and postgraduate learners. Apple’s listing states that the role will support integrated marketing programs, seasonal campaigns, and partnership work across Marcom, PR, sales, and retail. Responsibilities also include analyzing market data, contributing to global strategy, and developing content and approaches tailored to higher-education audiences.

Apple outlines a need for adaptability, strong project management, and cross-functional collaboration, noting that the team works across multiple parts of the organization to align product messaging and student experience. The company highlights an expectation of strategic prioritization and continuous improvement in supporting product adoption among students.

Apple specifies more than seven years of experience in B2C product marketing, program management, or growth marketing within education or technology. The full-time role is based in Cupertino, California, with a weekly commitment of forty hours.

Liechti says “If you’re passionate about education, technology, and making an impact at scale, this is the role for you!”

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