Survey finds UK students are being forced into a ‘bring your own’ model for AI in education, leading to inequalities
ICS.AI surveyed 1,000 students aged between 18 and 30 about their use of AI. It found that 77 percent are currently using only free versions of popular tools and just 2.3 percent are using paid subscriptions.
Nearly half (45 percent) of those surveyed say they feel disadvantaged without access to premium AI tools and 48 percent want their institution to provide them with free or subsidized access to AI tools.
Students are also looking for guidance on the use of AI, with 74 percent calling for training on responsible AI use. More than half (51 percent) say access to premium AI tools would influence their choice of place to study.
The news follows shortly after Oxford University claimed to be the first UK university offering free access to ChatGPT Edu to all students and staff. The education-specific version of OpenAI’s LLM includes enterprise-level security and controls to ensure that data is retained within the university.
“Students are telling us loud and clear that AI is transforming their learning – helping to reduce stress and improve performance. But access is unequal,” says Martin Neale, CEO at ICS.AI.
“This research highlights a growing ‘bring your own AI’ crisis where affordability dictates outcomes, and universities risk reputational damage while struggling with budget constraints. The question now is how the sector can respond, and how we can support them in doing so.”
The ETIH Innovation Awards 2026
The EdTech Innovation Hub Awards celebrate excellence in global education technology, with a particular focus on workforce development, AI integration, and innovative learning solutions across all stages of education.
Now open for entries, the ETIH Innovation Awards 2026 recognize the companies, platforms, and individuals driving transformation in the sector, from AI-driven assessment tools and personalized learning systems, to upskilling solutions and digital platforms that connect learners with real-world outcomes.
Submissions are open to organizations across the UK, the Americas, and internationally. Entries should highlight measurable impact, whether in K–12 classrooms, higher education institutions, or lifelong learning settings.
Winners will be announced on 14 January 2026 as part of an online showcase featuring expert commentary on emerging trends and standout innovation. All winners and finalists will also be featured in our first print magazine, to be distributed at BETT 2026.
