Research finds AI and social media use guided by teachers can improve learning outcomes and student wellbeing

New research undertaken with support from the British Council in Pakistan and Egypt claims AI and social media use, when guided by educators, can improve learning outcomes and student wellbeing.

Through its Partner Schools program, the British Council has supported research projects examining how innovation can improve teaching and learning, including studies in Pakistan and Egypt that show how AI and other digital tools can enrich classroom practice.

Using genAI to personalize lessons
In Pakistan, generative AI was used to personalize lessons across a range of subjects, helping educators to adapt instruction to meet the specific needs of learners. The study found that 92 percent of teachers reported an improvement in lesson adaptability and 87 percent said AI-generated content was valuable for planning differentiated instruction. Teachers were supported with professional development on AI tools and their ethical use to ensure they remained in full control throughout the study.

Sara Ahmer, who is leading the project in Pakistan, explains: “We’re using AI to help every student get the support they need, especially those who fall behind.” 

Responsible social media use
The study in Egypt saw a school-wide initiative addressing the responsible use of AI and social media in classrooms. Students learned to manage their online habits, as teachers integrated AI into lesson planning. The researchers found that the school was able to turn potential distractions into structured learning opportunities. 

Hala Tewfik, teacher Research Lead, adds: “Students today don’t disconnect from digital life when they walk into school — and neither should our teaching methods.” 

The projects, which are among 12 schemes in the British Councils Action Research program, aim to provide practical lessons for schools across the world, showing how responsible integration of technology can support learning and student wellbeing. 

Douglas Wood, Global Head of Educational Support Services at the British Council, adds: “These projects demonstrate that AI and social media are powerful tools, but schools and teachers remain the guides. With proper training and clear governance, educators can lead innovations that benefit.”