OpenAI to host NASCAR AI operations session at upcoming Forum event
Virtual session will examine how AI is being applied across analytics, operations, and workforce enablement in a high-performance, data-driven environment.
OpenAI Forum session preview featuring NASCAR’s Rich Bowman and Derek Thomas discussing AI use across racing operations, analytics, and workforce enablement
OpenAI is set to host a virtual session focused on AI adoption in motorsport, featuring NASCAR, as part of its OpenAI Forum on April 9. The session will explore how AI is being used across analytics, racing operations, and workforce enablement, offering a real-world example of how AI tools are being deployed in complex, data-driven environments.
The event, titled The AI Pit Crew, will include contributions from Rich Bowman, AI Operations Specialist at NASCAR, and Derek Thomas, Managing Director of Analytics at NASCAR. OpenAI shared details of the session in a LinkedIn post ahead of the event.
According to OpenAI, the discussion will look at how NASCAR is applying AI across day-to-day operations, including analytics workflows and decision-making processes.
The organization is using AI to support performance and safety, while also introducing training and governance structures to guide adoption across teams.
OpenAI said the session will also examine how organizations can support employees in using AI tools effectively, including how early adopters can help scale usage across teams.
As part of the session, NASCAR’s analytics team will present a live demonstration showing how AI tools are being used to accelerate everyday work.
The event will also include a discussion on how AI is being integrated into existing workflows, with a focus on enabling teams to work more efficiently across different operational areas.
The session forms part of OpenAI’s wider Forum series, which focuses on practical applications of AI across industries.
