Norwegian Minister of State visits office of gamified training and behavior change provider Attensi in London
Minister Andreas Bjelland Eriksen of the Norwegian Labour Party visited the London office of Norwegian technology company Attensi, experiencing first-hand how innovation in training is driving scalable behavior change across industries.

Attensi, which offers gamified simulation and behavioral training platforms, welcome d the Minister for a live demonstration of its AI-powered conversational training tool.
“It’s inspiring to see how Norwegian companies like Attensi are using technology to create real-world impact,” Minister Eriksen comments. “Behavioral change is essential to achieving our climate and sustainability goals, and it’s clear that solutions like these can help organizations empower people – wherever they are –to make better decisions and take meaningful action.”
The Minister’s visit also highlighted the role of public-private partnerships in accelerating progress and the strength of Norway-UK collaboration. Attensi has been supported by Innovation Norway and Hilde Hukkelberg.
“We’re proud to showcase how Norwegian innovation is thriving internationally,” Hilde Hukkelberg, Managing Director of Innovation Norway UK and Ireland, says. “Attensi is a prime example of how purpose-driven companies can scale globally while delivering real impact.”
“Awareness is important, but action is essential,” adds Krister Kristiansen, COO and Chief Commercial Officer Attensi. “Knowledge or learning is only valuable when it leads to changed behaviors that can achieve real world impact. Our platforms help people think differently, make better decisions, and drive measurable change – whether they’re working from home, the office, or anywhere in between. We help people to become exceptional by building skills, competence and confidence.”
The news comes shortly after Attensi shared that it had secured in excess of $25 million in non-dilutive growth funding from Ture Invest Partners, a direct lender in the Nordic region.
Attensi also recently shared that Jamie Watson was promoted to Managing Director of its UK office. Watson took over from COO and CCO Krister Kristiansen.
