Good Things Foundation appoints Vicki Sellick MBE as Chief Executive Designate
The digital inclusion charity will transition leadership in March as it expands work across connectivity, devices, and basic digital skills, including a newer AI learning platform.
Vicki Sellick MBE
Good Things Foundation, the UK-based digital inclusion charity, has confirmed that Vicki Sellick MBE will become its next Chief Executive in March, marking a leadership change as the organization moves into its next phase of delivery around digital skills, access, and confidence.
The charity works with more than 8,000 community partners across the UK to address digital exclusion, including access to devices, connectivity, and basic digital skills. Its work increasingly intersects with AI literacy and emerging technologies, particularly as gaps in access and confidence persist across communities.
Sellick will formally take up the role on 15 March 2026, succeeding founder Helen Milner OBE, who is stepping down after 15 years.
The appointment comes after Good Things Foundation reached its target of supporting more than one million people to improve their digital access and skills, a milestone achieved eight months ahead of schedule under Milner’s leadership.
The organization has expanded its delivery in recent years through programs such as the National Databank, National Device Bank, Learn My Way, and the AI Gateway, positioning itself as a key delivery partner for government, industry, and local communities tackling digital exclusion.
Board signals focus on scale and execution
Liz Williams MBE, Chair of the Board of Trustees, says the appointment reflects the charity’s next phase of work rather than a change in mission.
“After an extensive and competitive search, we’re delighted to be welcoming Vicki Sellick MBE to Good Things Foundation,” Williams says. “She brings a powerful combination of skills, experience, and energy for our mission. As we look toward our future goals, her expertise will be invaluable in delivering our strategy to ensure millions of people can participate in our digital society.”
Williams adds that the organization is focused on scaling delivery while maintaining strong local partnerships.
Sellick joins from St John Ambulance, where she led its charity arm and worked with hubs across England to address health inequalities. She previously served as Chief Partnership Officer at Nesta, leading national programs focused on innovation, inclusion, and evidence-based policy.
“It is an honour to join Good Things Foundation, an organisation that has fundamentally changed the landscape of digital inclusion in the UK,” Sellick says. “The mission could not be more urgent. Millions still live in data poverty, and whilst AI advances at pace there’s a risk the most excluded are only further left behind.”
She adds that the focus will remain on practical delivery through community partnerships. “I am eager to work with our 8,000-plus community partners and strategic partners to ensure that everyone has the skills, connectivity, and confidence to thrive in a digital society.”
Milner, who founded the charity and has led it since its early development, frames the transition as a moment of continuity rather than closure.
“With happiness and hope, I am delighted to pass the baton to Vicki,” Milner says. “Her passion for digital inclusion is evident, and I am excited to see the success that she brings to this role.”
She adds that the organization is well positioned for its next chapter, with a strong network and clear mission in place.
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