Student entrepreneurs at Virginia Tech found start-up selling AI-powered personalized greeting cards
A team of students from Virginia Tech University have launched a new start-up selling personalized greeting cards, powered by AI.
P.S. (Personalized Send) uses generative AI to create hyper-personalized cards in less than a minute. It says this offers a faster and more meaningful way to connect with loved ones than standard greeting cards.
The cards include customized text, images, and designs, alongside unique messages on the back of the card instead of a price tag. P.S. also provides reminders and recommendations to users, as well as tracked shipping.
The start-up already had hundreds of paid members, repeat orders and more than 150 percent growth on Shopify. It hopes to become the “Netflix of greeting cards”, changing how people celebrate special occasions.
The company was founded by CEO Ian Haddad, a senior student studying management consulting and analytics and CTO Theo Wallace, a senior studying computer science. Halle Keefer, Chief Content Officer, Michael Rihani, an advisor and investor, two engineers, and two marketers are also on the team.
“Traditional greeting cards can feel generic and outdated,” explains Haddad. “With P.S., we’re using AI to give every customer the ability to create a card that’s personal, beautiful, and delivered fast.”
“As alumni, it’s exciting to support the next generation of Hokie entrepreneurs,” adds Rihani. “P.S. is combining creativity, technology, and business insight to transform an industry.”
The ETIH Innovation Awards 2026
The EdTech Innovation Hub Awards celebrate excellence in global education technology, with a particular focus on workforce development, AI integration, and innovative learning solutions across all stages of education.
Now open for entries, the ETIH Innovation Awards 2026 recognize the companies, platforms, and individuals driving transformation in the sector, from AI-driven assessment tools and personalized learning systems, to upskilling solutions and digital platforms that connect learners with real-world outcomes.
Submissions are open to organizations across the UK, the Americas, and internationally. Entries should highlight measurable impact, whether in K–12 classrooms, higher education institutions, or lifelong learning settings.
Winners will be announced on 14 January 2026 as part of an online showcase featuring expert commentary on emerging trends and standout innovation. All winners and finalists will also be featured in our first print magazine, to be distributed at BETT 2026.
