Canva appoints Meghan Gendelman as B2B Chief Marketing Officer
Canva has appointed Meghan Gendelman as Chief Marketing Officer for B2B, with the executive confirming the move in a LinkedIn post shared earlier this week.
Canva operates a visual design and collaboration platform used across education, business, and the public sector. While the company is widely known for individual and small-team use, it has increasingly focused on supporting larger organizations through enterprise features and centralized controls.
Leadership hire reflects shift toward enterprise use
Gendelman joins Canva following senior marketing leadership roles at DocuSign and Salesforce, bringing experience in scaling platforms within complex enterprise environments.
In her LinkedIn post, she said she joined Canva because the nature of work itself had shifted, describing today’s workplace as visual, collaborative, and increasingly shaped by AI. While automation is accelerating execution, she argued that creativity remains a key differentiator in how organizations operate.
She wrote that Canva was “built for this moment,” adding that creativity was no longer optional in modern work environments but had become foundational infrastructure.
Moving from individual adoption to organizational reliance
A central theme of Gendelman’s post was the transition from Canva being a tool people enjoy using to one organizations actively rely on at scale.
She said her focus would be on moving Canva into a more embedded role inside companies, particularly as usage spreads from small teams into broader enterprise deployments. Gendelman noted that ninety-five percent of the Fortune 500 already use Canva in some capacity, often beginning in isolated teams before expanding across departments.
She described the opportunity as building “a shared, secure, always-on-brand way of working,” framing this shift as the core responsibility of her new role.
Gendelman also linked Canva’s enterprise ambitions to governance and control, particularly as AI becomes more tightly integrated into everyday work tools. She said Canva helps organizations move from “imagination to execution,” positioning the platform as infrastructure that supports speed, scale, and consistency while maintaining brand standards.
Her decision to join Canva was also shaped by the company’s longer-term direction. She pointed to what she described as Canva’s two-step plan: first to build one of the world’s most valuable companies, and then to use that position to do broader social good.
Gendelman said that at Canva, “doing well and doing good isn’t a tradeoff,” adding that this dual focus was “the strategy.”
ETIH Innovation Awards 2026
The ETIH Innovation Awards 2026 are now open and recognize education technology organizations delivering measurable impact across K–12, higher education, and lifelong learning. The awards are open to entries from the UK, the Americas, and internationally, with submissions assessed on evidence of outcomes and real-world application.
