RM launches RM Ava to consolidate assessment tools and support shift to digital exams
RM plc has launched RM Ava, a new digital platform that integrates the company’s assessment tools into a single sign-on system. The cloud-based platform is positioned to support customers moving from paper-based testing to digital assessments, covering the full process from content creation to AI-assisted marking and learner feedback.
The platform forms part of RM’s wider strategy to expand its presence in digital assessment, an area the company has prioritized following contract wins with the International Baccalaureate and Cambridge University Press and Assessment.
Built for scale and new use cases
RM Ava has been developed to offer a modular service that spans the full assessment lifecycle. The company says the system will also allow it to enter new markets, including formative in-course testing, further education, and professional qualifications.
According to RM, research indicates that demand for a single assessment platform remains high among institutions. The company has invested £6 million in the platform during FY24, with another £6 million planned for FY25. RM says Ava is built to scale globally and to support continuous updates as technologies and requirements evolve.
Platform positioned as revenue driver
The company sees the platform as a core part of its long-term commercial strategy, aiming to increase margins and deliver global growth. RM has described the digital assessment market as a key area for expansion following a shift in demand across education systems.
Mark Cook, Chief Executive Officer at RM, comments: “The official launch of RM Ava represents a major step forward in our transformation and growth strategy. RM Ava brings together our world-class tools onto a single, end-to-end solution, with a clear, new identity. The platform will cover everything from assessment creation to AI-enhanced marking, with the opportunity to develop new features for the platform in the future.
“Looking ahead, RM Ava is primed to be a significant driver of customer growth while simultaneously expanding our margin. Our focus remains on enabling the improvement of educational outcomes around the world and I am confident that RM Ava will open up avenues for our customers to make learning more engaging, accessible and impactful.”
