MyTutor partners with DreamWorks Animation ahead of Bad Guys 2 film release
The UK-based tutoring platform has launched a new collaboration with DreamWorks Animation, combining academic support with a promotional campaign for the animated film Bad Guys 2.
MyTutor has announced a new marketing collaboration with DreamWorks Animation and Universal Pictures to support the release of Bad Guys 2. The partnership, shared in a LinkedIn post by Alex MacMillan, Director of Marketing at MyTutor, links summer tutoring with the film’s characters and themes.
“This is a biggy,” writes MacMillan. “I'm super excited to share that MyTutor.co.uk and DreamWorks Animation are launching a major partnership for the release of BAD GUYS 2.”
According to the post, students and families will see the Bad Guys characters “feature across MyTutor,” and those booking a tutoring session will be entered into a competition to win a trip to Paris. MacMillan notes: “Every heist (and exam), needs a solid plan!”
MyTutor followed up with additional promotional details in a separate post: “We’ve teamed up with THE BAD GUYS 2 crew to help you ace your 11+ and 13+ exams, and get ready for Year 7 and beyond. Plus, if you book a lesson with our top tutors today, you could be in with the chance of winning the ultimate trip to Paris for you and your family!”
Founded in the UK, MyTutor is an online platform that connects students with vetted one-to-one tutors through live video. It provides academic support across subjects and key stages and works with schools and individual families. According to the company, over 1,500 schools have used its services, and more than half a million lessons have been delivered.
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