Horace Mann backs Crayola Creativity Week to expand creative learning in K–12 classrooms

The collaboration will support creativity-focused teaching across the U.S. through sponsored events and resources.

Horace Mann Educators has partnered with Crayola to expand access to creativity-based educational programming for schools and teachers nationwide.

The partnership includes sponsorship of Crayola Creativity Week, a seven-day event offering teaching resources, virtual sessions, and classroom materials focused on using creativity as a learning tool across core subjects.

Horace Mann, a financial services company that supports the educator community, will sponsor events and content that support both student learning and educator wellbeing. Crayola Creativity Week is part of Crayola’s broader Campaign for Creativity initiative, which advocates for creativity as a key skill in student development and career readiness.

National reach and resource access

According to the companies, Crayola Creativity Week currently reaches more than 820,000 educators and over 13.2 million students. The 2025 edition will offer educators free, standards-aligned content, interactive digital resources, and the opportunity to participate in events featuring creative professionals. The program has seen participation in more than 120 countries.

Steve Chauby, Chief Marketing and Distribution Officer at Horace Mann, says: “Crayola is an iconic brand that has been inspiring creativity in classrooms for seven generations. The natural synergies between our missions led us to expanding our impact by collaborating on resources that support education communities around the country. We’re thrilled to launch this partnership and look forward to the possibilities it brings.”