Five best white-label marketing platforms to scale your business
In recent years, the way brands can reach their potential customers has drastically evolved. While previously the only option was direct ads, programmatic advertising transformed the industry by offering a more efficient solution. Thanks to programmatic ads, businesses increase their advertising performance and boost their ROI.
In this article, we discuss some of the best white-label marketing platforms specializing in such ads. We have chosen them based on such criteria:
Experience and recognition in the industry
Reviews from satisfied clients on trusted platforms
Modern advertising tools and extensive targeting capabilities
Customization of the advertising strategy according to the client’s requirements
Responsive customer support
Real-time reporting capabilities
Top white-label marketing platforms from our list meet the following criteria and even exceed them. Therefore, in this article, you will find 5 expert programmatic ad agencies for your business.
Attekmi
Attekmi is an expert in the field who clearly understands the nuances of direct vs programmatic advertising, which is why they chose the latter as their focus. The agency has been working in the advertising industry since 2018 and, over the years, has helped scale 150 brands, bringing them in front of their customers.
This Ukrainian AdTech agency has a dedicated team that specializes in all things related to programmatic advertising. What is great about Attekmi is that they allow businesses to fully customize their advertising experience.
The company offers several ad exchange platforms: AdEx Basic, AdEx Plus, AdEx Enterprise, and White Label Ad Exchange. While the first three offer various degrees of programmatic ad functionality, the white-label solution is fully customizable. Regardless of the chosen plan, all ad formats (banner, video, audio, CTV, and native) are supported.
You can turn to Attekmi to order expert solutions for ad servers, SSPs, and DSPs of any complexity. The team comprises both development specialists and a management team that can assist you in managing the platform, tracking performance, and more.
The company works with clients in various industries. Some of Attekmi’s customers include Feeltapmedia, Roqoon Media, and StreamKey.
Impression Digital
The next company to consider is Impression Digital — an agency from Nottingham, United Kingdom, established in 2012. The current team includes more than 70 specialists who help businesses navigate programmatic advertising and other marketing aspects.
As part of programmatic services, Impression Digital covers advertising through all channels — audio, video, digital out-of-home, CTV, and display. You gain access to real-time optimization and bidding tweaks, ensuring that your campaign performs as it should. As a business owner, you can also order consultancy services, which can help you adjust your marketing strategies to get improved results.
The company has worked with clients from various industries, notably finance, travel, B2B, and e-commerce. The clients of this agency include Vaillant, Clarins, and Rutland Cycling.
Uplers
The next one of the best programmatic advertising companies is Uplers. Created in 2012, this programmatic and digital marketing company has received positive attention from numerous clients. The team comprises over 300 employees, and although the main office is based in India, this expert agency collaborates with clients worldwide.
If you are looking for end-to-end programmatic advertising services, this is a good company to consider. They offer cross-channel ad campaign management and a high level of personalization. By using major DSPs, such as DV360 and Xandr, the agency performs real-time bidding, optimizes the campaigns, and efficiently segments the audience. Strategic consulting is also included in the list of services for those who need more support.
As for the industries, Uppers serves healthcare, fintech, and ecommerce. The clients that the company has assisted over the years include Airbnb and GitLab.
Choozle
Choozle is among the top white-label advertising companies to consider for your business. With its headquarters in Denver, Colorado, this global programmatic ad platform has been helping brands since 2014. It boasts a team of 200 professionals who tackle challenges of varying scales.
The agency offers a self-service DSP that has all the tools you need for a successful ad campaign — data management, optimization instruments, and extensive targeting opportunities. You can integrate third-party services for even more tools, and the platform includes ad prevention features. Choozle offers support for all the widely used ad formats, including search, audio, video, and CTV.
The company’s clients are primarily from the healthcare, retail, and finance industries. Some names include CoreLogic and Kroger.
AdRoll
AdRoll is a recognized name in the programmatic advertising field. Since 2007, the company has been based in San Francisco, California, with a team of approximately 300 specialists.
With AdRoll, you can go for self-service solutions or have a team manage a campaign for you. The company features two main plans — a basic one with limited capabilities and an advanced one where you get access to a wider selection of services. The first option includes several ad formats (display, native, video, CTV), audience segmentation, and reporting. The second one includes all of these and also creative services, customer support, and account management services.
The company works mainly with businesses in retail and ecommerce. Thus, AdRoll has worked with numerous brands, including Bay Alarm Medical, TeePublic, Topo Designs, and more.
Final Thoughts
While direct and programmatic advertising both have their place, it’s clear that the focus of modern businesses is heavily shifting towards a programmatic approach. This is not surprising considering its advantages — precision, scalability, and cost-efficiency.
For this article, we list the top 5 programmatic advertising platforms that have years of experience and helped hundreds of businesses reach their revenue goals. All of these teams specialize in customizable advertising solutions and boast a wide selection of advanced analytics and targeting tools.
