Infobip enhances partnership with Higher Education Statistics Agency to increase responses to the Graduate Outcomes survey

Cloud communications platform Infobip has extended its partnership with the Higher Education Statistics Agency (HESA) to boost responses to its Graduate Outcomes survey.

Infobip says the Graduate Outcomes survey is the largest of its kind in the UK and its technology has helped HESA, part of Jisc, increase its mobile conversion rates compared to SMS.

The Graduate Outcomes survey polls more than 900,000 recent graduates each year about their experiences at university. With survey fatigue increasing and declining engagement, HESA has tested a number of schemes to boost the number of respondents.

Using Rich Communication Service (RCS) messaging on Apple and Android devices, Infobip says it was able to add the survey logo and link to its website and verify that the survey was genuine.

Dr Gosia Turner, Head of Surveys at Jisc, explains: “The Graduate Outcomes survey is a critical tool to allow recent graduates to share their experiences of UK higher education. To provide the rich, high-quality data that the sector needs, we need all graduates to complete the survey when they are invited. It’s early days but the conversion rates on RCS compared to SMS look very encouraging.”

James Stokes, Head of Enterprise, UK and Nordics, at Infobip, adds: “By integrating RCS capabilities powered by Infobip into the Graduate Outcomes survey, HESA has enhanced respondent experiences while helping boost completion rates. Having worked with HESA since 2018, this latest partnership demonstrates how we continue to innovate for our customers to help them achieve their objectives.”