New communications survey by NSPRA and SchoolStatus shows growing focus on student voice in K-12 schools

A new report from the National School Public Relations Association (NSPRA) and K-12 communications platform SchoolStatus has found a growing focus on student voices in school communications strategies.

Titled Elevating Student Voice in School Communications, the report is based on a survey of 185 K-12 communications professionals. It highlighted an increasing focus on student voice through first-person storytelling, direct-to-student messaging and student internships as a means of increasing engagement and strengthening relationships.

The survey also found that 81 percent of school districts are using student voice strategies using video as their primary format and 65 percent report at least some direct communication with students on matters shared with families.

Almost a third (30 percent) of districts said they involve students as interns or communications ambassadors, helping to create content and amplify student voices.

"School communicators do more than share information. They help build connection, trust, and belonging in our communities," explains Barbara M. Hunter, Executive Director at NSPRA. "Elevating student voice is not just a feel-good initiative. It is a powerful strategy to engage families, strengthen relationships, and improve student outcomes."

The report also found, however, that just 39 percent of districts currently copy students into email messages sent to families and only 37 percent include students in family-teacher conferences.

While some districts reported intentionally recruiting students with diverse backgrounds, fewer said they encourage multilingual storytelling or provide any structured support to help students share their perspectives.

The report also found common challenges for implementing student voice policies, with many districts reporting a lack of staff time and capacity and concerns around privacy. The survey also found hesitancy around addressing sensitive topics. 

"When districts invite students to take an active role in communication, it helps create stronger connections across the entire school community," adds Dr. Kara Stern, Director of Education at SchoolStatus. "This research shows the value of giving students meaningful opportunities to share their experiences in ways that build trust and engagement."