AI-based gamified training specialist Attensi brings in Rachel James as VP of Marketing
Former CMO of Applaud HR, Rachel James, has been appointed VP of Marketing at Attensi, an AI-based gamified training specialist recently named as one of the World's Most Innovative Companies 2025 by Fast Company.
CEO Trond Aas says: “As Attensi continues to gather pace globally, it is a pleasure to have Rachel on board to support our ambitions and lead our teams to meet and exceed our growth targets and bolster our strong reputation for innovation.”
James says: “Attensi is well known in the industry for harnessing AI in deep and meaningful ways, so I'm looking forward to driving commercial gain across HR tech and learning and development (L&D).”
Attensi is a workplace training and performance platform that combines psychology, technology and gaming principles, with a reputation for applied AI innovation and impact analysis. Since 2013, Attensi game-based simulations and training solutions have enabled organisations to develop their workforce through engaging, interactive training experiences.
With offices in Oslo, London, Boston, Cologne and Gothenburg, clients include Circle K, Hiscox, YMCA, London Business School, Boehringer Ingelheim and KPMG.
RTIH AI in Retail Awards
Our sister title, RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries.
As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.
With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.
Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.
Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.
This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.
Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com
Key 2025 dates
Friday, 18th July: Award entry deadline
Tuesday, 22nd July: 2025 finalists revealed
Wednesday, 23rd July - Friday, 8th August: Judging days
Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.
