Accenture veteran Veronica Filgueira takes on Thought Leadership Director role at Pearson Education
Veronica Filgueira is joining Pearson Education as Global Director of Thought Leadership.
She previously served as Global Content Marketing Senior Manager at Accenture Growth & Strategy, where she was responsible for leading an international team in the creation of content that covered a range of topics, including generative AI, sustainability, leadership, technology, innovation, responsible business, and human development.
In a LinkedIn post, Filgueira said: “Pearson’s purpose - to help people realize the life they imagine through learning - deeply resonates with my own IKIGAI: to help people evolve. This role feels like a natural extension of everything I believe in.”
She added: “Education and lifelong learning have always been at the heart of my work, and I’m excited to rethink how we teach, train, and support growth in a rapidly changing world. I’m fully focused and energized to contribute alongside inspiring leaders - with compassion, courage, and collaboration.”
“Thought leadership means sharing deep expertise and bold ideas that shape the future of learning. It’s especially vital in education, health, and tech- fields where transformation never stops. Learning is my life and one of my top strengths. Let’s build the future of global learning - together.”
AI study tools
Recent data from Pearson found that college students are using AI study tools to support deeper learning and critical thinking.
Published in the report Asking to learn: What student queries to Generative AI reveal about cognitive engagement, the research analyzes nearly 130,000 queries from 8,700 students using Pearson’s AI powered study tool in Campbell Biology.
It compared student inputs into the tool with the revised Bloom’s Taxonomy - a learning science framework that breaks down learning into cognitive processes.
One third of students inputs demonstrate high order thinking aligned with the upper tiers of the revised Bloom’s Taxonomy such as applying, analyzing, and evaluating course material.
"This data supports the idea that when AI tools are purpose-built for learning, they can drive meaningful cognitive engagement," said Dr. Muireann Hendriksen, Principal Learning Scientist at Pearson and lead author of the study. "Students are asking insightful, analytical questions that reflect genuine attempts to understand and interrogate what they're learning."
In response to the research, Pearson has developed Go Deeper, a new enhancement for its AI study tools that aims to encourage deeper learning. When a study uses the tool, the response will prompt them with follow-up questions that are one or two levels higher on the revised Bloom’s Taxonomy.
For example, when a student asks for a definition, Go Deeper might respond with a prompt to explain the concept in context, compare it to related ideas or apply it to a new situation. Pearson says this can transform a simple query into a multi-step learning journey.
"Our usage data shows that when students have the right tools, they don't just learn better, they think deeper," commented Tony Prentice, Chief Product Officer and President of Direct to Consumer at Pearson. "The Go Deeper feature was developed in direct response to how students engage with AI. By building on their natural curiosity and guiding them toward more complex questions, we are helping them strengthen critical thinking skills far beyond the classroom. It's a strong example of how data-informed design leads to more impactful learning experiences."
ETIH Innovation Awards 2026
The EdTech Innovation Hub Awards celebrate excellence in global education technology, with a particular focus on workforce development, AI integration, and innovative learning solutions across all stages of education.
Now open for entries, the ETIH Innovation Awards 2026 recognize the companies, platforms, and individuals driving transformation in the sector, from AI-driven assessment tools and personalized learning systems, to upskilling solutions and digital platforms that connect learners with real-world outcomes.
Submissions are open to organizations across the UK, the Americas, and internationally. Entries should highlight measurable impact, whether in K–12 classrooms, higher education institutions, or lifelong learning settings.
Winners will be announced on 14 January 2026 as part of an online showcase featuring expert commentary on emerging trends and standout innovation. All winners and finalists will also be featured in our first print magazine, to be distributed at BETT 2026.
To explore categories and submit your entry, visit the ETIH Innovation Awards hub.
