The AA partners with Cambridge Spark to offer Leading with AI program to leadership teams
The AA, a roadside assistance provider in the UK, has partnered with education technology specialist Cambridge Spark to offer a new AI program to its leadership teams.
Senior leaders across three cohorts will be offered access to the Leading with AI Program between December 2025 and early 2026, enabling them to implement AI-enabled transformations across the business.
“We are delighted to partner with Cambridge Spark to help equip our leaders to thrive in an AI-enabled world,” says Louise Benford, Chief People Officer at the AA. “We are committed to backing every colleague with the right skills, mindset and tools to do this. This partnership is a major step in further accelerating AI adoption across The AA, ensuring our leaders have the confidence, capability and understanding to drive meaningful transformation.”
The AA says its Leading with AI Program reflects its claims to introduce AI innovation responsibly, guided by strong governance and human oversight.
“We’re delighted to be partnering with The AA on this significant AI leadership development initiative. Their long-term commitment to responsible innovation aligns closely with our mission at Cambridge Spark,” adds Dr Raoul-Gabriel Urma, CEO and Founder of Cambridge Spark.
“The Leading with AI programme we have designed together combines technical insights with practical leadership application, ensuring leaders have the capabilities needed to drive a meaningful, organisation-wide AI transformation. A key part of this is developing the confidence to understand and navigate AI-related risks and enabling leaders to make informed decisions.”
“Strengthening AI confidence and capability within senior leadership is one of the most effective ways to accelerate innovation and deliver incredible outcomes for both colleagues and customers. We’re very proud to support The AA on this journey.”
