AI sales platform Second Nature secures $22 million in Series B funding to future-proof sales teams
Second Nature, an AI sales and service platform, has announced it has secured $22 million in Series B funding, led by Sienna VC and supported by Bright Pixel, StageOne Ventures, Cardumen, Signals VC, and Zoom, which is also a customer.
The company says it plans to use the funding to expand its operations and refine its AI sales training technology, which offers interactive simulations.
Ariel Hitron, Co-Founder and CEO at Second Nature says: "The introduction of AI is rapidly changing the playbook for sales, service, customer-facing, and go-to-market teams. From Fortune 100 enterprises to fast-growing startups, companies use Second Nature to help their teams adapt to this new reality, onboarding faster, improving performance, and rolling out new product messages more effectively.
“As a leader in this space, this new funding enables us to accelerate and expand our product and technology innovation, seamlessly integrating personalized AI training, coaching, and certification into the workflow of any team.”
Second Nature’s clients include Zoom, Oracle, Adobe, Teleperformance, and Check Point where it says sales have increased by more than 20 percent following an average of 30 minutes of training per employee.
“Second Nature is setting the standard for AI roleplay training. Their platform helps sales teams practice, improve, and perform faster and at scale. This foundation puts them in a strong position to execute on a long-term vision: delivering the next generation of AI Sales Agents, the next big pillar in modern go-to-market strategy. We are proud to back Ariel, Alon, and their team, for the precision, impact, and long-term value they bring,” adds Mikaël Pereira, Partner at Sienna VC.
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